It is no secret that anything in multiples has more of an impact or influence. That effect proves true when talking about fleet vehicle wrap advertising. One vehicle vinyl wrap advertisement is powerful enough on its own. Add two, three, or four more and the increased visibility could be staggering.
When wrapping a vehicle with custom wrap, especially a grand scale-sized vehicle, like a trailer or tanker, it acts as a moving billboard. Having a fleet of these “moving billboards” increases a brand’s visibility by ten-fold, making it a cost-effective way to get your company logo/message in front of the yes of thousands on a daily basis.
There have been numerous studies that have been conducted on the actual effectiveness of “mobile billboards.” The Traffic Audit Bureau notes that on local routes “monthly impressions ranged from one to four million hits.” Could you imagine that? Having your company reach millions of consumers in a month? Not only are consumers just seeing these ads but they are remembering them, leading to an increase in sales for those who utilize mobile advertising. Product Acceptance and Research said “94% of respondents to their survey recalled seeing a mobile billboard, with 80% recalling the specific advertisement; the billboards resulted in sales increases of 107%.”
Needless to say, vehicle vinyl wrapping is a smart advertising strategy for a company looking to increase brand visibility without having to empty their pockets. Include a number of custom-wrapped vehicles into your company fleet and get your brand out there today! Give us a call; we will make sure your project reaches its maximum potential.