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Sometimes… Simplicity is Key.

1127 blog

You don’t need to have busy, information-packed graphics to get your brand noticed. Sometimes it is better to keep your advertising simple and clean.

Take, for example, the Coors Light graphic we installed on an oil tanker above. The design is minimalist, yet it is more effective and attention grabbing than most advertisements. Why? It draws your attention to what matters most; the brand name. 

We understand that not every company has the brand recognition and product reach of Coors Light, but that does not mean your company can’t take advantage of simplistic advertising! There are multiple methods we here at JMR can use to send a message to your potential customers without overshadowing the minimalist design.

A brand slogan, for instance, is a great way to tell viewers what you do without boring them with lines of text or overcrowded visuals. In addition, a simple picture of your product or service can be displayed in the ad, either as the background or adjacent to your brand name. We can easily include simple messaging, such as a website, phone number or social media symbol, in the lower corners of the vinyl graphic so that customers know how to learn more about your product, without obstructing our goal of creating a simple yet eye-catching design.

Can’t you just picture your brand name on the side of a bus, truck or tanker? Let JMR help create that graphic! Our creative team will work with you to come up with the perfect design to fit your brand and its advertising goals. No matter what the obstacles, we’ll work with you through the whole process!

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