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Four Advantages of Utilizing Graphics at an Event


Customizable graphics help to communicate a brand’s marketing objectives and their personality. They improve promotional sell-through, create a call to action, solidify a brand to potential consumers, and impact repeat traffic for existing consumers. Trailer graphics at events are a great way to pull in traffic and serve as a silent salesperson. Here are four advantages of utilizing graphics at an event.

  1. Command attention to pull in traffic Vinyl graphics can make brands and their event booths stand out in a sea of competition. Graphics are customizable to brand the business and communicate the message of the event, whether it’s a promotion, giveaway, or to disseminate information. Utilize action verbiage, clear and bold font, eye catching imagery, and ample white space to make hero messages stand out.
  2. Communicate when human representatives cannot Events can get busy and it could be difficult to communicate with all potential customers directly. In addition, representatives might not be able to speak with all potential consumers before the day is out. Graphics are silent salespeople, informing the masses when people cannot.
  3. Reusable marketing impacts higher ROI with each consecutive event As a result of graphics reusability and a simple updating process, they afford flexibility in marketing or events. Graphics are inexpensive to update when changing messages and are always reusable, no matter where the event is located. Either way, graphics drive a high return on investment and when reused, increases profit margins.
  4. Continuity of branding efforts Events are great opportunities for branding a business in the consumer’s mind. Using vinyl graphics at events are easy ways to create reliable marketing, even at temporarily set-up events. Reinforcing the brand’s image with logos, color palettes, and a slogan will make the brand more memorable to potential customers for future business. There is no better way to display your brand proudly than by using trailer graphics


© 2012 JMR Graphics Inc