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Paint Job vs. Vinyl Wrap: what Makes More Sense for Your Business

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There are a lot of factors to take into consideration when making the move to mobile media. Before making this investment, it is important to take a closer look at the benefits and drawbacks of getting a paint job versus a vinyl wrap.

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5 Ways to Capture Your Target Audience’s Attention with Vinyl Graphics

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Vinyl graphics have the power the wow the audience through bold and unique marketing efforts. However, like any effective marketing tool, getting your brand noticed is the key component. Vehicle graphics are an excellent way to reach not only a large audience, but also your target audience. Here are 5 ways to capture your target audience’s attention with vinyl graphics.

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Design Approach: Simple vs. Complex

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When a business is deciding how they want their products and/or services advertised to their target market, it must decide what the best design approach is. Determining the best approach requires an in-depth look at a few key factors that help shape the overall message or goal that the company is trying to spread to consumers. 

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2 Reasons Your Business Should Use Reflective Vinyl Graphics

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Investing in reflective vinyl graphics are a unique way to help businesses stand out on a vehicle, sign or additional surface, throughout any hour of the day. Not only are reflective vinyl graphics visually attention-grabbing, but they are also a smart investment for businesses of all kinds. Here are two important reasons that your business should give reflective vinyl graphics a try:

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Strategic Ad Placement: Static or Mobile?

JMR Graphics Oil Tanker Wraps

Advertising is a key component to any successful business, but many businesses miss the mark on where they should be placing their ads in order to reach a large audience. Unfortunately, there is no “one size fits all” approach to this issue, so it is vital to look inward before you move outward. What type of industry are you in? Do you own a fleet of vehicles that are always on the go? Do you own multiple brick and mortar locations with large windows or open floor space? Identifying what kind of business you operate is the first step in successful ad placement.

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4 Ways that Retail Graphics Can Boost Your Brand

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In the retail industry, retail graphics are highly valuable assets, in regards to brand advertising and product promotion. When customers enter a retail location, retail graphics absolutely impact their experience and influence their purchase decisions, from start to finish. Here are 4 ways that the use of retail graphics can boost your brand and drive product awareness:

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Vehicle Wrap Statistics: What Do They Mean for Your Business?

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Data is a beautiful thing for businesses of all sizes. Aside from knowing what data to collect, it is of the utmost importance to know how to use that data to benefit your business. There is no shortage of data regarding the efficacy of vehicle wraps, and each statistic demonstrates how powerful of a marketing tool vinyl graphics can be. Here are 5 examples of vehicle wrap statistics and what they mean for your business!

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3 Ways to Use Vinyl Graphics for Holiday Promotions

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Tis the season for good promo! During the holidays, most companies will offer some kind of special deal or promotion to drive sales. It’s the time of year when bargain hunting is at its finest, and using a vinyl graphic of some sort can get your promotion in front of the right people. Here are 3 ways you can use vinyl graphics to help make you money during the holiday season.

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3 Major Features of Event Graphics

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In today’s society, first impressions are essential when connecting with an audience and establishing a credible brand. By proudly showcasing your brand at an event, lasting impressions will be made among a crowd of people, allowing your product to further stand out from a sea of competitors. Not only will your product be more memorable as a result, but consumers will also have an incredible opportunity to interact face-to-face with your product through a consumer-product experience, and be introduced to staff representatives. Here are three major features that can be utilized through the use of event graphics:

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3 Ways to Measure the ROI of Your Vehicle Wrap

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According to the Outdoor Advertising Association of America (OAAA), more than 95% of Americans are reached by media targeting drivers and passengers. Conversely, there is no average return on investments for vehicle wraps due to variables, such as when and where the wrapped vehicle is driven. So how effective are vehicle wraps? Here are three ways to measure the ROI of your wraps.

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