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4 Ways that Retail Graphics Can Boost Your Brand

Herrs-2017

In the retail industry, retail graphics are highly valuable assets, in regards to brand advertising and product promotion. When customers enter a retail location, retail graphics absolutely impact their experience and influence their purchase decisions, from start to finish. Here are 4 ways that the use of retail graphics can boost your brand and drive product awareness:

  1. Window Graphics. Whether your business is located at the mall, a warehouse-style department store, or in an individual shop in town, window graphics will allow your business location to be easily recognized and distinguished. Window graphics serve as one of the first forms of advertising and promotion for a business, by driving customers into your store through the use of eye-catching imagery.  In contrast to a plain window, window graphics will make a brand’s presence known, by turning heads and strengthening brand recognition.
  2. Signage. Signage has the ability to increase brand recognition, by displaying your unique brand name, design, and logo. Outdoor signage is easily visible, and will also encourage customers to enter a store. Vibrant colors and visually appealing imagery will further spark customer’s interest and curiosity, upon entering the store.
  3. Wall Graphics. Proudly showcase your brand on the interior of your store with wall decals. Quality wall graphics promote impulse buying, by driving a message to customers, that it is necessary to purchase your product. In addition to having a positive impact on sales, wall graphics will not have a negative impact on your walls. Fortunately, wall decals will not damage the surfaces that they are applied to.
  4.  Floor Graphics. Leave a lasting impression with floor graphics, while simultaneously advertising your brand. Floor graphics are a great way to further promote your product without taking up additional space. Floor graphics also have the ability to be placed in various areas of building, in order to direct customers throughout the store, upon entering, shopping, and making a purchase.

 

© 2012 JMR Graphics Inc