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3 Vehicle Wrap Statistics and What They Mean for Your Business


Vehicle Wraps are one of the most effective means of marketing and advertising in terms of both performance and cost. With captivating, professional vinyl graphics, exposing your brand to thousands of people is not only possible, but simple. But don’t just take our word for it, look at the numbers. These 3 statistics will show you just how powerful wrapping your company’s vehicles will benefit your business.

  1. A vehicle wrap can generate from 30,000 to 70,000 impressions per day. What does that mean for your business? It’s simple: more brand awareness and contact with your target audience. A vehicle graphic is not only capable of generating a large number of impressions, but also conforms to the marketing rule of threes. With the number of trips per household expected to increase sharply, the number of impressions you can make with just one vehicle wrap is only going to increase.
  2. Industry insiders believe the average cost per impression to be 15 cents per wrap. No, you didn’t misread that. With such a high reach, the cost of vehicle wraps present a lower cost per impression. This means that for a one-time, comparatively low cost, your company can reach a countless number of people for the duration of the wrap’s life.
  3. More than 95% of Americans are reached by media targeting vehicle drivers and passengers. Whether it be a vehicle wrap or a billboard, an enormous number of Americans are exposed to advertising while on the road. However with a vehicle graphic, you have the advantage of being mobile. This, coupled with the fact that vehicle advertisements boost recognition 15 times greater than any other form of advertising, means you will reach a giant audience who will remember your brand.
© 2012 JMR Graphics Inc