Wrapping vehicles is an exceptionally powerful advertising medium for any size company. For larger companies, an entire fleet of branded vehicles can generate millions of impressions in a very short period of time. However, for smaller companies such as start-ups, vehicle wraps can be even more powerful. Here are 2 reasons why vehicle wraps are such a great tactic for start-up companies.
- Cost-Effective. For many start-ups, money is a big issue – and a limiting one at that. As small companies try to expand, marketing and advertising becomes increasingly important. According to Nielsen, the average cost per thousand impressions for a 30-second TV commercial during prime time costs $24.76. Comparatively, a wrapped vehicle is estimated to cost only $44 pet million impressions. The average wrap investment is generally between $1,500 and $3,000, including materials and installation, and can last up to 7 years if properly maintained! For a start-up with a limited advertising budget, a vehicle wrap offers more impressions for less money.
- Brand Awareness. As stated above, vehicle wraps reach an enormous amount of people on a daily basis. With just one branded vehicle, your company can generate anywhere from 30,000 to 80,000 impressions per day. For start-up companies in their infancy, generating brand awareness is second to none. As an added benefit, a wrapped vehicle adds a sense of reputability to your start-up. Consumers who see the branded vehicle will be more likely to have a positive impression of your company.