A key to proper advertising has always been vibrancy. The use of colors that truly pop and catch the eyes of potential customers may be all that stands between making or breaking a large corporation or a mom n’ pop store. As more vehicle wrap advertisement has become more prominent, it is imperative that these mobile advertisements truly stand out.
A well-crafted and colorful vehicle wrap, customized with your business image can make your brand stand out significantly. Let’s take a regular delivery truck for example. Delivery vehicles tend to be dull, single colored vehicles that are unnoticeable. However, incorporating a colorful image or design, draws the eye of potential customers more than the bland delivery truck.
Giving your vehicle wrap design a sense of three dimensions or reflective finishing are some of several customization options that can help your wrap’s vibrancy. The amount of people seeing the advertisement for your company or event will increase dramatically with cool features like these.
Size should always be a considered factor when deciding on a vehicle wrap. Wraps come in various sizes, whether they are full-vehicle, half-vehicle, or even just for the vehicle door. Which size vehicle wrap will help make your company name more visible? Where should your brand image be positioned on the vehicle? These are all questions that should be taken into consideration when wrapping your vehicle.
JMR Graphics executed an interesting example of vibrancy for New Jersey-based sorbet and gelato producer Ciao Bella. The vivacious colors used in the truck wrap, reflected the various colors of their product flavors. The attached sun shade, resembled the lid to a cup of their gelato, giving the wrap a three dimensional look. This eye-catching vehicle, will not only spread the word of the brand name, but will also advertise a sampling of an up-and-coming gelato.
Your company’s vehicle wrap marketing campaign brings your brand literally out into the streets. Considering all of the elements of vehicle wrap marketing will maximize your marketing campaign and make your brand stand out amongst the rest.